Why Learn about Fast Fulfillment?

Fast fulfillment is happening, and businesses know it and they need to design-build their FF Machine immediately. Customers want to order everything, both products and services, sitting on their couch at home and they want the order fulfilled immediately. What is happening in retail is contagious across industries, there are no wide moats. There are many books, articles and expert opinions describing the problem or predicting the failure of traditional businesses. But none describes in detail what fast fulfillment is or proposes a solution or pathway to building a fast fulfillment machine. Every business and its managers are rushing to redesign their fulfillment process, they need insights and details of what the disruptors have done. This book meets that need, and informs businesses so that they are not flying blind or just throwing darts in an effort to pivot/expand to the online fulfillment world.

Managers are frustrated just reading about how great Amazon is and how startups are innovating fantastic technology driven processes. Here is the book, written in a simple easy to read style which unravels the technical mystery of the fulfillment machine. This book levels the knowledge field, readers will know the secrets of fast fulfillment, have a plan to innovate and be ready to face the disruptors. To design and build the fast fulfillment machine you do not need to be an expert in the existing process. Readers need a technical pathway to inject technology enabled innovation into their careers and business processes, here is the book which provides that pathway.

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